{"id":257,"date":"2014-09-08T11:54:21","date_gmt":"2014-09-08T15:54:21","guid":{"rendered":"https:\/\/courses.jasonluther.net\/professional\/?p=257"},"modified":"2014-09-08T11:54:21","modified_gmt":"2014-09-08T15:54:21","slug":"t-99-audience-analysis","status":"publish","type":"post","link":"https:\/\/www.courses.jasonluther.net\/professional\/2014\/09\/08\/t-99-audience-analysis\/","title":{"rendered":"T, 9\/9: Audience Analysis (data)"},"content":{"rendered":"<p class=\"p1\">Today we are aiming to get through 3 tasks and start a 4th, all dependent on your surveys. Remember, <em>we are meeting in<a href=\"http:\/\/wc.syr.edu\/images\/wcmap.jpg\" target=\"_blank\"> HBC 227<\/a> today!<\/em><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>1. Take surveys.<\/b> Below you\u2019ll see links to each group\u2019s survey. Sign in to one of the computers in the cluster or use your own to take every survey, including your own. This should take no longer than 20-25 min.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Links:<br \/>\n<\/span>Group 1 (social media in the workplace): \u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/1pxsW2SBSygPKWS0fOxYq3BCbsmqpA0yuBlAfCUTt7Bs\/viewform?usp=send_form\">https:\/\/docs.google.com\/forms\/d\/1pxsW2SBSygPKWS0fOxYq3BCbsmqpA0yuBlAfCUTt7Bs\/viewform?usp=send_form<\/a><\/p>\n<p class=\"p1\">Group 2 (cloud-based options):\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/1SB2EKIocQ8sqDQMiFVhDQHZU5tuabeFu0_RjyspVwGo\/edit?usp=sharing\">https:\/\/docs.google.com\/forms\/d\/1SB2EKIocQ8sqDQMiFVhDQHZU5tuabeFu0_RjyspVwGo\/edit?usp=sharing<\/a><\/p>\n<p class=\"p1\">Group 3 (video conferencing):\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/1U-R3ZSMvzmdCT_3tKWNFjj6kkGjzGl8lTxsk-LLhcdo\/viewform?c=0&amp;w=1&amp;usp=mail_form_link\">https:\/\/docs.google.com\/forms\/d\/1U-R3ZSMvzmdCT_3tKWNFjj6kkGjzGl8lTxsk-LLhcdo\/viewform?c=0&amp;w=1&amp;usp=mail_form_link<\/a><\/p>\n<p class=\"p1\">Group 4 (online collaboration sites\/software): \u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/1gaV4LBsoGnfXImstIWPipzYzPbLAErdqRd5FwLlUvuw\/viewform?c=0&amp;w=1&amp;usp=mail_form_link\">https:\/\/docs.google.com\/forms\/d\/1gaV4LBsoGnfXImstIWPipzYzPbLAErdqRd5FwLlUvuw\/viewform?c=0&amp;w=1&amp;usp=mail_form_link<\/a><\/p>\n<p class=\"p1\">Group 5 (web design): \u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/1b2eg8f89SvcXhpJbPmNuHdk0OmbuzHHb16cMe5lnYvs\/viewform?usp=send_form\">https:\/\/docs.google.com\/forms\/d\/1b2eg8f89SvcXhpJbPmNuHdk0OmbuzHHb16cMe5lnYvs\/viewform?usp=send_form<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2. Process your data.<\/b> Once everyone has taken all the surveys, work together with your group to view the \u201csummary of responses\u201d in Google Forms (to access this, go to the Form menu). Although the raw data is available in spreadsheet form, the bonus feature with Google Forms is that it will visualize the data with charts or diagrams. Look over this data with your group. It might help to look at Guideline 3 on p198 in <i>Technical Communication<\/i>. Specifically this table:<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.courses.jasonluther.net\/professional\/wp-content\/uploads\/2014\/09\/strategies-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-259\" src=\"https:\/\/www.courses.jasonluther.net\/professional\/wp-content\/uploads\/2014\/09\/strategies-1.jpg\" alt=\"strategies\" width=\"360\" height=\"206\" srcset=\"https:\/\/www.courses.jasonluther.net\/professional\/wp-content\/uploads\/2014\/09\/strategies-1.jpg 360w, https:\/\/www.courses.jasonluther.net\/professional\/wp-content\/uploads\/2014\/09\/strategies-1-300x172.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>3. <\/strong><b>Interpret your data<\/b>. As you discuss how to make sense of your\u00a0data, make room for alternative explanations (p199) and uncertain conclusions (p200). Ultimately, consider how the patterns and possibilities will affect your readers\u2019 upcoming decision: to propose a tech briefing to the class. Explain the significance of your data and entertain some recommendations based on this.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>4. <\/strong><b>Draft a memo.<\/b> Before next class, send the class a pdf of a memo that summarizes your survey results and makes recommendations, drawing from some of the methods discussed in Chapter 7.<span class=\"Apple-converted-space\">\u00a0 <\/span>Use the format on pp 550-52 to help you design it. This memo should communicate key insights from your survey; that is, those that are most relevant to the next task: proposing a tech briefing project. As you do this, keep your audience in mind; you should ask yourselves: <em>how could our data be useful\u00a0to our\u00a0peers as they consider drafting a TB proposal?<\/em> This doesn&#8217;t mean you should ignore specifics (i.e. the data), but should think carefully about how your are ordering information in your memo. In fact, be sure to attach a pdf of the \u201csummary of responses\u201d \u2014 the visualized data \u2014 so the class can scrutinize your interpretations.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we are aiming to get through 3 tasks and start a 4th, all dependent on your surveys. Remember, we are meeting in HBC 227 today! 1. Take surveys. Below you\u2019ll see links to each group\u2019s survey. Sign in to &hellip; <a href=\"https:\/\/www.courses.jasonluther.net\/professional\/2014\/09\/08\/t-99-audience-analysis\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[6,18,30,36,49],"class_list":["post-257","post","type-post","status-publish","format-standard","hentry","category-ob","category-tb","tag-audience-analysis","tag-data","tag-interpretation","tag-memos","tag-survey"],"_links":{"self":[{"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":0,"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.courses.jasonluther.net\/professional\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}