Th, 9/11: Audience analysis (memos)

Today we are primarily focused on workshopping your memos, which we’ll do in stages.

First, you’ll first spend 5 minutes individually reading Group 1’s memo and data. Next, you’ll spend 5 more minutes sharing your thoughts in small groups and commenting on the memo. We’ll then reconvene as a large group for 5 more minutes to debrief. We’ll repeat this process with Group 2 and so on. Because I uploaded each memo to Google Docs, you should be able to make comments and edits right in the doc, which everyone can see. I’ll show you how to use these features before we start. Here are the memos and data:

Group 1 –social media in the workplace: [memo] [data]
Group 2 –cloud-based options: [memo] [data]
Group 3 –video conferencing: [memo] [data]
Group 4 –online collaboration sites/software: [memo] [data]
Group 5 –web design: [memo] [data]

As you read these, consider the following process:

  1. First, individually read the data a few times. Then, ask yourself: what does the data say? What does it not say? That is, what can it not tell me?
  2. Then, read through the memo. What does the group focus on? Was is the same points you saw? Different? In other words, how did the group interpret this data? Do you agree with it?  Are there are there alternative explanations for the data? Does the data ever make interpretation difficult?  Discuss these questions in your small groups.
  3. Finally, think about how you might actually use this data as someone who will be graded on making a case for a certain kind of tech briefing. Would this memo be helpful in making that case? Let this question guide many of your comments.

Th, 9/4: Survey design

Today we’re aiming to get through 5 main tasks:

1. Discuss feedback on your bios. I tried something a little different this time in responding to all of your bios in one file rather than sending them out individually. This way you can see comments on your own bio, but also those of your peers. (Note that I did not, of course, include grades in this document.) The document is stripped from all formatting, so I could respond to the text of your bio in the Word; but I did refer to the actual course site to see how you formatted your bios and if you included a picture. A few quick patterns I noticed about these bios:

  • You all have a list of very interesting accolades. I was not so accomplished when I was your age. I’m really looking forward to building from and using these work experiences in our class this semester.
  • They were well written at the sentence level. There were very few mechanical, spelling, or usage errors.
  • Some folks did not include pictures of links, which felt like a lost opportunity.
  • Some had trouble prioritizing information — putting the more important info first or writing their bios chronologically. That said, many of you were aware that you were trying to impress each other with the prof writing experiences you did have.

2. Go over the Tech Briefing (TB) requirements

3. Learn how to make an effective survey. Here we’ll review key points from “Conducting a Survey” (from 188-193 in Anderson). Here’s a pdf of my keynote.

4. Learn about Google Forms. We’ll view a video from Google about Google Forms, and I’ll demo with a quick tutorial with the survey I made at the beginning of this course.

5. Practice designing surveys. 

  • As a large group: Let’s develop some categories, topics, niches, or other language for generalizing about kinds of technology that assists with either the writing process or the production of writing in the workplace. From this, let’s narrow it down to five key ones.
  • In assigned groups: Create an effective survey using Google Forms. Be sure to email me your survey link before next class since I’ll be posting them here on the course site. Remember, this counts as part of your grade for the Audience Analysis assignment in the Onboarding unit.

Groups

Group

1

2

3

4

5

Survey topic

Kelly

Anisha

David

Kalia

Julia

Audriana

Alina

Lexi

Andrew

Francisco

Rachel

Mark

Tim

Lucas

Ethan

Kathryn

 Hohon  Tian  Evan